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The
Midwest Institute for Spinal Care is one the pre-emminent non-surgical spine care
clinic in the city. See www.mifsc.com | | Developed
new business physician referrals strategy. | | Developed
collateral material including a rich media website, patient handouts, and referring
physician binders. | | Supervised
edits of air promotions with Living Healthy, MY-MD, and :30 spots. | | Supervised
print media buys. | | Coordinated
and implemented office visits designed to initiate referring physician relationships. | | Maintained
website. | | Assisted
in development of seminar powerpoint presentation. |
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| |  Riverhills
Healthcare is a large Neurosurgery and Neurology practice with 7 locations and
20 physicians serving the Greater Cincinnati area. See www.rhihealth.com | | Wrote,
produced, edited physician recruiting video. | | Developed
new physician announcement ads and mailers. Placed in regional print publications. | | Developed
referring physician binder and helps coordinate office visits. | | Developed
and maintained website including SEO and PPC. | | Worked
with pharmaceutical and device reps to help promote new treatments and physicians.
Included seminars, follow up mailings, advertising, and office visits. | | Secured
pharmaceutical and device rep sponsorship on behalf of client. | | Worked
with area hospitals and physicians liaison to help promote practice. | | Produced
quarterly newsletter and other ongoing promotional material. |
| | | | | |  | | Worked
with local ad agency to produce annual product/installation DVD for their Home
& Garden client. | | Adapted
script from technical manuals. | | Directed
casting session. | | Developed
set (set design) for studio shoot, managed, produced, directed all aspects of
location shoots. | | Interfaced
directly with client during editing phase. | | Worked
with agency art department and designers to produced finished DVD and DVD artwork. | | Produced
DVD 4 years running. |
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